CLIENT
CURAME
YEAR
2024
PROJECT SCOPE
VISUAL IDENTITY
PACKAGING
Curame
Curame is a high-quality hair care brand dedicated to restoring your hair. They offer products designed to repair, damage, promote growth and enhance shine and softness. The brand identity is built around the concept of natural elegance, highlighting the transformative power of their products.
Brand Attributes: Elegant, Artistic, Restorative, Premium, Natural
For this branding project, I used one of my linoprints I made in the past as the main brand illustration. I paired it with a elegant logo to convey the brand's commitment to quality and sophistication. The color palette is monochromatic, with shades of black, white, and subtle grays. This minimalistic approach allows the brand to exude a sense of purity and simplicity, mirroring the clean and natural formulation of the hair care products.