CLIENT
FORM FIT

YEAR
2024

PROJECT SCOPE
VISUAL IDENTITY, SOCIAL MEDIA TEMPLATES

I chose light, muted colors and paired them with elegant and clean fonts to keep the brand feeling soothing yet professional. The organic shapes in the logo and brand pattern are inspired by Pilates postures.

Strategic design is key in shaping a brand that connects with its audience. Every detail, from the colors to the typography, was chosen with intention to enhance the overall experience and communicate Form Fit’s core values.

FORM FIT

Form Fit is a fictional Pilates studio that radiates calm and tranquility. My focus was on crafting a soft and inviting identity that reflects the gentle and organic flow of Pilates.

Brand Attributes: Gentle, Soft, Calming and Relaxing

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