CLIENT
KARINA KLAUS
YEAR
2024
PROJECT SCOPE
VISUAL IDENTITY
SOCIAL MEDIA
WEB DESIGN
Karina Klaus
Karina is a recruiter and business coach who needed a visual identity that radiates joy and happiness. With an emphasis on inspiration and energy, the branding is designed to evoke feelings of motivation and empowerment.
Brand Attributes: Optimistic, Energetic, Inspiring, Modern, Playful
The colors are chosen strategically. The combination of orange and magenta is energetic and exciting, reflecting the brand’s vibrant and dynamic personality. Blue symbolizes trust, reliability, and professionalism, core values that define the brand. Soft cream acts as neutral and calming background, while charcoal is used for text, offering contrast against light backgrounds.
The visual identity is vibrant, featuring a dynamic color palette, modern fonts, and playful graphics. Flowy lines and playful icons reinforce the brand’s energetic and happy nature.
I’m very happy with the final result. Anda really captured my personality and ideas in her design. It’s clear she put a lot of thought and effort into creating something that aligned perfectly with my vision.
I deeply appreciate the passion Anda brings to her work. It’s rare to find someone who truly cares about the outcome as much as the client does. Thank you for an amazing collaboration!
Karina Klaus