CLIENT
KARINA KLAUS
YEAR
2024
PROJECT SCOPE
VISUAL IDENTITY
SOCIAL MEDIA
WEB DESIGN
Karina Klaus
Karina is a recruiter and business coach who needed a visual identity that radiates joy and happiness. With an emphasis on inspiration and energy, the branding is designed to evoke feelings of motivation and empowerment.
Brand Attributes: Optimistic, Energetic, Inspiring, Modern, Playful
The colors are chosen strategically. The combination of orange and magenta is energetic and exciting, reflecting the brand’s vibrant and dynamic personality. Blue symbolizes trust, reliability, and professionalism, core values that define the brand. Soft cream acts as neutral and calming background, while charcoal is used for text, offering contrast against light backgrounds.
The visual identity is vibrant, featuring a dynamic color palette, modern fonts, and playful graphics. Flowy lines and playful icons reinforce the brand’s energetic and happy nature.
